Barry Spielman

I’m a B2B and product marketing leader with over 20 years of experience working with technology companies in ERP, cybersecurity, and enterprise software. Most of my career has focused on helping teams clarify their story, position complex products clearly, and bring new offerings to market. I’ve built marketing functions from the ground up, led global go-to-market and analyst relations, and worked closely with product, sales, and executive teams. I’ve been fortunate to contribute to improved analyst positioning and meaningful revenue growth, and I particularly enjoy the mix of strategy, storytelling, and hands-on execution—especially where innovation and real customer value come together.

I have over 20 years of experience in B2B and product marketing roles across ERP, cybersecurity, enterprise software, and communications-driven technology companies. I currently serve as Product Marketing Director at Priority Software, where I lead global product messaging, go-to-market initiatives, analyst relations, and major release campaigns for an international ERP platform. Previously, I held senior marketing leadership roles at Allot and Cybersixgill, where I was responsible for brand positioning, product marketing, content strategy, demand generation support, analyst relations, and acting as a public spokesperson. At Cybersixgill, where I was the #6 employee in the cyber startup that was later bought by BitSight, I built the marketing department from the ground up. Earlier in my career, I led product marketing and corporate marketing initiatives at AudioCodes, Verint Systems, and Gilat Satellite Networks, gaining hands-on experience in product launches, partner marketing, global events, and crisis communications. My background also includes senior service in the IDF Spokesman’s Unit, where I worked extensively with international media and government stakeholders—experience that continues to shape my approach to clear messaging, credibility, and leadership under pressure. I am a published author, speak English as a mother tongue, Hebrew fluently and intermediate Spanish and Greek. 

Masters in Business Administration - Boston University

MA in International Affairs - George Washington University

BA in Poltical Science - Bar Ilan University