Guy Amrany

Tel Aviv - Tel Aviv District

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About me:

An accomplished Senior Product Manager, with over 7 years of proven track record managing B2B2C products in consumer electronics market, at a top global enterprise within Red-ocean environment.


High-Tech Product Management Tel Aviv University
Business & Economics Open University
Digital Marketing Management Open University
International Trade Open University
Product Management Tel Aviv University
Samsung Essentials for Sales (SES) Samsung Electronics Academy
Samsung Essentials for Marketing (SEM) Samsung Electronics Academy
Agile Product Management AgileSparks


Co-Founder and CPO TravelTech SaaS B2B Startup • Leading a team of 3 professionals in a fast-paced development environment
• Completed ideation and research, moving to Market validation and product-market fit phase, on the way to develop a PoC by lean MVP
Senior Product Manager | Business Unit Leader Samsung Electronics • Consolidated strategy with clear product vision, directions & goals. Set metrics / target KPIs
• Managed internal/external key stakeholder relations – Distributors, agencies and vendors
• Managed business unit's P&L, marketing budget investments to brand and market channels
• Orchestrated and collaborated with cross-organization functions as R&D engineers, Marketing, P.R, Analysts, Digital, Production, Customer Success, Legal, HR, Finance and Retail
• Led development of AR and CS/SmartHub applications to support the product and customers

*Major Achievements*
• Peaked department's sales records by continuous revenue growth, CAGR ~7%
• Increased M/S to solid No.1 in a tough market and expanded gap from major competitors
• Awarded Best case study for profitability and Premium Go-To-Market plan and execution
Product Manager | Product Marketing Manager Samsung Electronics • Developed product roadmap to launch flagship models with Smart Home/IoT, 1st in the market
• Determined product positioning & pricing decisions. Prioritized features under constraints
• Executed customer needs & requirements researches, and performed competitive market analytics to create insights and plan future technology demand and products development

*Major Achievements*
• As End-to-End product owner, matrix-managed teams to innovative marketing scheme and media mix, that resulted a Brand image value ranking leap from No. 7 to top 2
• Won 2 Product-of-the-Year awards
Associate Product Manager | Account Manager Samsung Electronics • Launched 4 new product categories that became company's new growth engines
• Handled account management and served as product evangelist with key stakeholders
• Created MRDs, PRDs, Marketing Collaterals, Branded Messaging & Content, P.R releases

*Major Achievements*
• Meticulously designed and executed data-based Go-To-Market plan, launched 4 new product categories, ramped-up sales and reached M/S #1 within 6 months of release
• Awarded Best Business case study for Growth in MENA region
• Harnessed business partner's managing board to invest and expand dedicated infrastructure, leading to unexpected growth engine creation for the company's portfolio
Retail Merchandising Manager Publicis Dialog (Superpush) • Founded industry's 1st Retail Management and Market data team for Samsung SmartTV
• Perfected Visual Commercialization and On-boarding to increase sales and in-store share

*Major Achievements*
• Expanded team from 2 to 6 personnel due to successful results in pilot period
• Managed development of BI application to provide insights and analytics from store-level to brand office to optimize operation, that increased premium shelf-share, sales and loyalty
Team Leader Target Market • Represented brands as Unilever, Motorola, Abbott, Mercedez-Benz, Teva, Strauss, Bezeq

- Guerilla marketing, events and extraordinary brand activities
Retail Manager Target Market • Represented brands as Unilever, Motorola, Abbott, Mercedez-Benz, Teva, Strauss, Bezeq

- Managed BTL POS activities for leading FMCG global brands
Customer Success Specialist Fujifilm Managed CRM, SCM and Service Issues
HR Officer IDF - Israeli Defence Forces - Managed HR : staffing, training, onboarding, wellfare for thousands of soldiers and officers
- Platoons Leadership
- Served in frontline battalions
- Finished NCOs and Officer's trainings with Excellency Rewards
Product Manager The Public Knowledge Workshop • FinTech project "Open Pension" is an Open-code initiative designed to create transparency in the local financial long-term and inter-generational savings and investment market

•As a PM, my role is to lead the customer analysis and hypothesis, product roadmap & features backlog, development planning & methodology and to empower the Dev team with professional financial input to better aim the final release

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