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Modi‘in Makkabbim Re‘ut
Tracey Horowitz

Tracey Horowitz

VP of Marketing

Marketing / Advertising / Public Relations

Modi‘in Makkabbim Re‘ut, Meẖoz HaMerkaz

Social

About Tracey Horowitz:

Innovative and progressive marketing leader with a proven track record in revolutionizing marketing strategies and driving exceptional project outcomes. Specialized in transforming ideas into reality, consistently exceeding expectations.

Experience

2019-11 - Current 

Vice President Marketing

Coral World International Ltd

  • Led global marketing from blank canvas to cohesive thriving and operational team.
  • With 90% remote leadership, crafted distinct voice and visual identity for parent brand, established marketing digitalization, launched and implemented ROI-driven performance, of all awareness, branding and conversion campaigns.
  • Directed compelling storytelling through all social media platforms, web and app development.

 

2013-11 - 2019-11 

Executive Director

Perfect Content

  • Developed and brought to fruition over 50 marketing projects for well-known brands
  • Increased business growth for multiple companies in-house and off-site using market analysis & research and focused ROI driven campaigns
  • Developed working relationships via web conferencing and cloud-based work sharing platforms.

 

2014-01 - 2016-01 

Content Manager

NetoMedia

  • Developed performance metrics to benchmark websites
  • Created content and all marcom for 10 e-commerce websites
  • Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.

 

2012-01 - 2014-01 

Senior Media Buyer

Convertonet

  • Developed tight professional relationships with media planners, identified and targeted audiences for campaigns
  • Sold nontraditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
  • Juggled multiple projects and over 100 clients.

 

2011-01 - 2012-01 

Retention Marketing Manager

Weblogic

  • Created hundreds of low budget promotions (copy writing and content).
  • Generated and nurtured email marketing campaigns
  • Utilized market trends and target audience statistics to effectively and appropriately market products.

Education

2011-09 - 2013-07 

Master of Science (MSc): Health/Medical Psychology

Sheffield Hallam University - United Kingdom

 

2008-09 - 2010-09 

Bachelor's degree: Psychology VP

University of West London

 

1999-09 - 2002-06 

Bachelor's degree: Political Science

University of Leeds - United Kingdom

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