- Experience: 3-5 years in B2B digital marketing, with success in product marketing, lead generation, and paid campaigns.
- Technical Proficiency: Skilled in marketing tools (e.g., Pardot), CRM software, paid advertising platforms, and analytics tools.
- Data Analysis: Capable of analyzing campaign data to inform and optimize marketing strategies.
- Project Management: Strong ability to manage multiple projects under tight deadlines.
- Innovation & Creativity: Creative in developing strategies and campaigns that engage and drive goals.
- Communication: Excellent written/verbal skills; English mother tongue level or fully proficient
Global B2B Digital Marketing Manager - Tel Aviv, Israel - Teva Pharmaceuticals
Description
Who we are
Teva API is the leading international supplier of active pharmaceutical ingredients (APIs). With the industry's broadest portfolio including over 350 products, Teva api is the go-to global supplier for APIs, supporting 75% of the top 50 global pharmaceutical companies. Headquartered in Israel, Teva api employs more than 4,000 professionals at 13 sites worldwide. We provide our customers with high product quality and excellent customer service, and pride ourselves on having a team made up of top talent and high-performing individuals. Teva api is a stand-alone business unit within Teva Pharmaceutical Industries, the world's largest generic drug manufacturer and one of the 15 largest pharmaceutical companies worldwide.
The opportunity
This role involves planning and executing digital marketing strategies to enhance our brand presence, engage with our target audience, and drive lead-generation efforts. The ideal candidate will bring a blend of creative thinking, strategic planning, and analytical prowess to spearhead our digital marketing initiatives
How you'll spend your day
Product Marketing & Lead Generation: Collaborate with the Product Management team to develop marketing promotions and lead generation programs that align with business goals. Utilize a variety of digital marketing channels to attract and convert prospects. including targeted paid campaigns across platforms.
Marketing Operations & Analytics: Manage the marketing platforms for efficient campaign execution, tracking, and analysis. Optimize marketing campaigns based on performance data to ensure objectives are met or exceeded.
Content Strategy & Creation: Lead the development of engaging content tailored for a B2B audience, leveraging insights to produce materials that resonate with target customers and support marketing strategies.
Cross-Functional Collaboration: Work across departments, including sales, product management, and customer experience, to execute integrated marketing initiatives and support business processes.
Customer Portal Marketing: Drive the adoption of the company's customer portal through targeted marketing programs, enhancing user engagement and fostering deeper customer relationships.
Your experience and qualifications
Reports To
Director Global Digital Marketing Growth
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Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws. We are committed to a diverse and inclusive workplace for all. If you are contacted for a job opportunity, please advise us of any accommodations needed to support you throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.