Senior Manager DTC Merchandising (BB-87CBB)

Found in: Neuvoo IL


Purpose & Overall Relevance for the Organisation:

Envision the DTC Merchandising strategy for the Market across all own retail, franchise and ecom. Lead and orchestrate the pre-season Planning and Buying and in-season Allocation and Trading for all DTC channels, driving execution and securing a holistic approach aligned with global guidelines. In addition for FO only, lead the assortment planning process for planned production. Ensure the achievement of market KPIs and global guidelines.

Key Responsibilities:

  • Design pre-season strategy for OTB Planning & Management following the market financial targets (including planned production for Factory Outlet)
  • Lead buying process for the assigned channels and assure right volumes are bought following market OTB plans, following Channel Ranges provided by Market CTC Assortment Plan teams
  • Drive initial seasonal forecasts into applicable systems for horizontal review by global functions at key milestones
  • Drive the size breakdowns process assuring they are created according to market needs and incorporated in the buying process
  • Lead allocation teams to assure that stores needs are covered by following the Channel Ranges provided by Market CTC Assortment Plan teams, and by providing with the optimal initial volumes to achieve stores sales plans
  • Accountability for in-season replenishment of stocks according to store performance
  • Make strategic decisions leading to market seasonal stock position assuring the right volumes are available in stores and distribution centers
  • Lead market trading, assuring timely sales forecast by product for the chain, stock intakes, and in-season markdowns
  • Lead input to Market CTC Assortment Planning teams in regards to range needs by store tier
  • Lead market relevant store tiering process following store tiering global guidance, in collaboration with CTC Assortment Planning teams.
  • Accountable for effective flow of stock from regular DTC channels to FO channels to assure product relevance in regular stores, adequate stock clearance and margin optimisation
  • Lead the creation of FO Assortment Plans planned production according to guidance provided by Global FO range
  • Partner with internal and external stakeholders (including Product Marketing, Brand Marketing, Retail Operations, and third parties) to achieve brand and commercial objectives in a collaborative and aligned manner
  • People Management:

  • Team leader and a Team player
  • Acts as mentor to other team members and subject expert within the company
  • Key Relationships:

  • Global Sales & Retail Operations
  • Global CTC DTC & FO teams
  • Global CTC Pricing & Segmentation teams
  • Local retail teams
  • Market CTC (esp. Assortment Planning and Price Architecture)
  • Market Finance teams
  • Market Op teams
  • Knowledge, Skills and Abilities :

  • Strong knowledge and understanding of pre-season Planning and Buying and in-season Allocation and Trading processes for a multi-channel (DTC, WHS, e-com) global brand, acquired through advanced training, studies, and relevant working experience.
  • Broad knowledge of merchandising topics and multi-channel supply / operations and good knowledge of other functional areas involved in pre-season Planning and Buying and in-season Allocation and Trading
  • Experience in Leading and Developing Teams - ensure organizational efficiency through effective motivation, training and development of the internal teams using prior experience(s) in people management and foster strong relationships and team spirit.
  • Good understanding of brand building and consumer perspective
  • Strong influencer and natural collaborator
  • Holistic thinker – establish and drive end-to-end strategies and initiatives encompassing multiple functions
  • Manage the Business (processes, budgets, & projects)
  • Requisite Education and Experience/ Minimal Qualification:

  • University degree in business, ideally with marketing and sales focus or equivalent professional experience
  • Fluent in English
  • 8 years of typical relevant work experience
  • At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete‘s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture – the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE  allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.
  • COLLABORATION . Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
  • Being the best sports company in the world takes  CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
  • adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

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