Camilyo

Marketing Analyst (BB-B9FF8)

Found in: Neuvoo Bulk IL

Description:

We are looking for a sharp marketing data analyst to join the 12handz team.

As part of this position, you will be working closely with the marketing team, the management and the VP of marketing.

In this position, you will be responsible for measuring, optimizing, and analyzing our user acquisition performance, CRM performance and retention efforts.

You will be collaborating with the acquisition, retention, growth and branding teams, and making important decisions regarding the company’s activities to improve customer engagement.


Responsibilities:

  • Define, gather, and structure marketing data in a coherent and easily manageable way; build and maintain reports, dashboards and metrics for the user acquisition team.
  • Work with complex data to draw actionable insights for company strategy. See beyond the numbers: define, analyze, and draw tangible conclusions and actionable insights about SMB users worldwide.
  • Conduct customer marketing analysis; acquisition by channel and campaigns, retention, churn, behavior, segmentation, trends, customer value and more.
  • Build and maintain attribution models.
  • Carry out marketing research.
  • Proactively think of new ways to improve acquisition activities.

Requirements:

  • BSc/BA in a quantitative field.
  • 2+ years of experience as a marketing analyst at a SaaS company.
  • Good understanding of the online marketing ecosystem (mobile + web), experience in analyzing online marketing activities, such as acquisition and retargeting campaigns.
  • Experience with LTV modeling and analysis funnels.
  • Experience with attribution models.
  • Fluent English (written and oral).
  • Experience working with BI / Web analytics tools, experience with visualization platforms - a must (Tableau - an advantage) .
  • Experience working with acquisition/conversion managers - big advantage.
  • Strong data visualization skills - effectively communicate performance and business impact to the broader business.
  • Experience with data modeling - an advantage.

calendar_today1 day ago

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