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  • Head of Performance Marketing - Tel Aviv - TripleTen

    TripleTen
    TripleTen Tel Aviv

    2 months ago

    Description
    TripleTen is an award-winning online school among technology bootcamps. Our mission is to help people change their lives and succeed in technology. We offer flexibility in studies, career mentoring, resume and portfolio preparation, and we guarantee employment after the course.

    Our employability rate among graduates is 87% across our Web Development, Quality Assurance (QA), Data Analytics and Data Science programs.

    We are looking for a highly skilled Head of Performance Marketing to join our LATAM team. You will lead our performance marketing efforts across paid advertising, influencer partnerships, and user acquisition.

    You'll manage a specialized team of marketing professionals while working alongside our Head of Content to drive integrated growth strategy through data-driven channel optimization.


    What you will do:
    Manage and develop specialists across User Acquisition, Influencer Marketing, SEO, Analytics, and Partnership Development
    Drive strategy and optimization for paid advertising channels (Facebook, Google, TikTok, YouTube)
    Scale influencer marketing operations and creator partnerships systematically
    Establish advanced attribution models and performance measurement frameworks
    Optimize marketing spend allocation across channels using data-driven decision making
    Build operational excellence through systematic planning, execution tracking, and team retrospectives
    Collaborate with Head of Content on integrated campaigns and content-performance synergies


    Requirements:

    You're a performance marketing expert with:
    4+ years managing performance marketing teams with €5mln+ annual media spend under management
    Deep expertise in paid advertising across major platforms with proven ROI optimization track record
    Hands-on experience scaling influencer marketing programs from startup to systematic operations
    Strong analytical background with multi-touch attribution, incrementality testing, and advanced measurement
    Team leadership experience developing marketing specialists and driving performance improvements
    Product-minded approach to marketing with focus on user journey optimization and lifecycle metrics


    Bonus points for:
    EdTech or online education marketing experience with understanding of long conversion cycles
    Experience managing marketing budgets during economic downturns or budget constraints
    Background building marketing operations and systematic processes from ground up
    SEO strategy integration with paid channels experience
    Partnership marketing and business development collaboration

    Ready to Join?


    You'll be joining a growing EdTech company where you can leverage deep performance marketing expertise while building and developing a high-impact team.

    We offer the opportunity to work with significant media budgets and drive measurable business growth through sophisticated marketing operations.
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