User Acquisition Manager - Tel-Aviv
1 month ago
Job summary
We are Tailor Brands. We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses.
Our Guidance Engine assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard.
Through our business-building platform, we're turning the process of starting, managing, and growing a business into a better experience; we're simplifying the business journey.
At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business.
We Want You We're looking for a User Acquisition Manager - Discovery Channels to lead and scale Tailor Brands' performance marketing efforts with a specialization in Meta and TikTok.
Responsibilities
- Lead Strategy & Growth: Own the strategy and execution of paid acquisition across Meta and TikTok, ensuring campaigns align with Tailor's business goals and deliver strong ROI.
- Creative Excellence: Partner with design and creative teams to deliver high-performing, trend-aware content tailored for discovery platforms.
- Experimentation & Innovation: Continuously test new audiences, ad formats, bidding strategies, and creative concepts to maximize acquisition efficiency.
- Deep Analysis & Reporting: Build actionable insights from campaign data, presenting clear recommendations to leadership and influencing company-wide acquisition strategy.
- Cross-Functional Collaboration: Work closely with Product, Analytics, Finance, and Creative to align acquisition efforts with broader company priorities.
Requirements
- 5+ years of experience in online marketing, with a specialization in discovery platforms (Meta & TikTok).
- Proven track record of managing and optimizing large-scale performance campaigns (minimum of $500K monthly spend on Meta).
- Deep expertise in paid social, including advanced knowledge of platform tools, attribution, and performance metrics.
- Creative and analytical mindset – able to generate unique concepts, spot and adapt to platform trends, and pair creativity with data-driven decision-making.
- Savvy in the creator and UGC ecosystem, with strong awareness of how this world shapes platform performance and consumer behavior.
- Hands-on experience with AI tools – daily use for workflow optimization, creative ideation, data analysis, and campaign execution.
- Experience in B2C environments is highly preferred.
- Fluent in English, with excellent communication and presentation skills.
Location: Based in Rothschild, Tel Aviv. Hybrid Model: Four days in the office, one day remote.
Job description
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