Performance Marketing Manager- Maternity Cover - Holon, Israel - adidas
Description
Performance marketing manager
Purpose & Overall Relevance for the Organization:
Fully support and drive the accelerated growth of the business conducted via its own eCom channels through- Leading Paid Search, Programmatic Display, Paid Social, and Audience Management activities to establish the Adidas-owned digital channels as the online destinations of choice.
Role & Responsibilities:
Lead the devising and implementation the Performance marketing roadmap Including eCommerce Paid Search, Programmatic (Display and Paid Social), Audience Management strategies, Affiliate marketing and more
Accountable for the phasing and allocation of the paid search and PM budget
Empower and coach the Paid Search, Programmatic and Audience Management to deliver against KPIs and customer acquisition goals across these channels to drive adidas eCommerce Emerging Markets to achieve stated business goals
Ensure accurate and regular testing, reporting, optimisation and analysis is implemented across Paid Search, Programmatic and Audience Management activities to identify key levers and opportunities for improvements
Responsible for top & bottom-line growth of our Paid Search and Programmatic programmed to achieve sales, ROI and total contribution goals.
Collaborate and work with media agency across Paid Search, Programmatic Display, Paid Social and Audience Management to meet agreed targets
Work cross-functionally with Brand, eCom and Retail stakeholders both within the Emerging Markets organization and globally to create synergies and explore & exploit opportunities
Own the relationship with best-in-class 3rd party partners in the areas of content creation, content localization and feed management and optimization
Responsible for accurate and timely processing of 3rd party vendor invoice reconciliation and approval
Monitor Paid Search, Programmatic and Audience Management best practices and implement new features where possible.
Creating a consolidated Analytics dashboard using all possible data sources for Emerging Markets
Audience Consolidation across touch points to create OneEM View
Weekly/Monthly, Quarterly and Yearly Cluster analytics deep dive to showcase the .Com and App user journey and milestones.
Monthly, Quarterly and Yearly planning and budget/revenue forecasting
KPIs:
Paid Search revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)
Programmatic Display revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)
Paid Social revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)
Audience Management efficacy
Marketing Working Budget allocation and phasing
Training/partnering cluster resources.
Knowledge, Skills, and Abilities:
Bachelor or master's degree required, with 8+ years relevant digital marketing experience. (Agency or client side)
Experience in forecasting, planning & managing large budgets split across multiple channels, markets, and campaigns.
A deep understanding of audience management, analytics, reporting and optimization
Ability to lead digital marketing activity across multiple channels, markets and languages
Coaching and development of teams (clusters and agency)
Hands-on skill managing high volume growth targets for complex Paid Search and Programmatic campaigns.
Ability to effectively develop and maintain relationships with and manage 3rd party partners
Working knowledge of TrueClicks, GMP, Google AdWords, DoubleClick Search, DoubleClick Campaign Manager, Adobe Analytics, Google Analytics, Facebook Advertising and Programmatic Buying
Understanding of attribution modelling
Strong communication skills written & oral and ability to quickly build strong relationships
High attention to detail; strong analytical skills and excellent organizational & planning abilities
Proficient in written & spoken English
DCO knowledge will be beneficial.