Marketing Automation Specialist - Rehovot, Israel - stratasys

Stratasys, a leading company in additive manufacturing, is looking for an experienced, data-driven Marketing Automation Specialist to join our expanding Marketing Operations team.

In this position, you will take charge of managing and optimizing our MarTECH platforms to simplify campaigns, enhance lead nurturing, boost marketing ROI, and stimulate revenue growth.

Location: Israel, Rehovot (Hybrid)

Responsibilities:

• Manage and maintain the company's MarTECH platforms, including onboarding new users, integrations, and reporting.
• Design and create automated, data-driven marketing campaigns, such as email nurture streams, lead scoring programs, dynamic content, forms, and landing pages.
• Develop segmentation strategies and craft targeted audiences based on behaviors, demographics, firmographics, etc.
• Analyze campaign performance data to offer insights for optimizing email deliverability, open rates, click-throughs, and lead conversion.
• Ensure accurate integration of customer data across marketing automation, CRM (e.g. Salesforce), website, and other marketing tools.
• Collaborate with developers on integration projects to synchronize data between systems.
• Document data-driven marketing tech processes and provide training to marketing stakeholders on platform usage.
• Stay up-to-date on marketing tech best practices and new platform features/capabilities.

Requirements:

• 3-5years' experience in a data-driven marketing automation role, preferably with enterprise-level platforms
• Strong understanding of lead nurturing, database segmentation, email marketing, campaign management
• Ability to analyze and interpret campaign data to drive improvements, including proficiency in Excel and other data analytics tools.
• Technical skills with HTML, CSS, JavaScript (beneficial)
• Background in sales and marketing processes
• Excellent communication, project management, and attention to detail
• Self-motivated with strong problem-solving skills
• Proven team player, and highly independent.
• Bachelor's degree in marketing, Business, or related field is advantageous

What​​ you​ will​ be​ part​ of:

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