WWW.beBee

Welcome to Wednesday Word(s) of the Week at beBee: WWW.beBee

Brand to Personal Branding

Brand is defined as: 1. “A type of product manufactured by a particular company under a particular name.” 2. “An identifying mark burned on livestock with a branding iron.”

Personal branding is defined as “the practice of people marketing themselves and their careers as brands. ... Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.”

We made an interesting choice when we decided to use the word brand in our professional identity and then ironically called it a personal brand.

What were we thinking? Do we want to objectify ourselves in the eyes of our customers/clients or prospective employers? Do we want to “burn” our brand in the eyes of our customers/clients or prospective employers?

I feel beBee is returning to the human qualities of the brand and integrating the professional with the personal.

Juan Imaz writes:

"Personal branding is the means by which people remember you. Perhaps you may not see yourself as a brand, but the truth is that we all are.
Our personal brand is how we present ourselves online and offline. It is the way we market ourselves and our careers as a brand. When you engage in personal branding, you are taking the effort to manage the way you showcase yourself to others."

Read more: at BeBee; the platform to create, showcase, and share your personal brand.

Invitation: I invite you all to contribute your words. Please send me a message with your word, its definition and what it means to you by Monday. Looking forward to next week.

Quiero pediros e invitaros a enviarme una palabra que tenga un significado especial para tí.