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Brand to Personal Branding
Sara Jacobovici · Image credit: gourmay.net · We made an interesting choice when we decided to use the word brand in our professional identity and call it a personal brand. The problem is that “personal brand” is an oxymoron; there is nothing personal about a brand. If you want to market yourself ...
WWW.beBee
Sara Jacobovici · Welcome to Wednesday Word(s) of the Week at beBee: WWW.beBee · Brand to Personal Branding · Brand is defined as: 1. “A type of product manufactured by a particular company under a particular name.” 2. “An identifying mark burned on livestock with a branding iron.” · Personal bra ...
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